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Google Spamming
Have you ever heard the term "Google spamming"? Perhaps
you've seen it spelled "Googlespamming". Or, if you haven't
heard of it, you may have experienced it.
Here's a quick test: Have you ever done a search on Google only
to find things that are completely unrelated show up in your search
results? Have you ever found pages that had absolutely nothing to
do with your search terms on the first page of your Google results?
Or, have you seen pages that looked like they might have been related,
based on the title or excerpt, only to find that they are pages
of links to other sites? Those are all examples of Google spamming.
How do I know? Because I was a victim of Google spamming the first
week of June, 2004.
Here's my story....
(If you'd like to skip right to how to fight Google spamming, just
click the
link.)
If you look at my
resume, you can see that I have bounced around a lot in the
computer industry. Well, back in the Spring of 2000, I was working
a bankruptcy and had a lot of time, but not a lot of job prospects.
So, I spent a considerable effort to optimize my
website and resume
for the search engines. This was no small feat, as one might imagine.
But, I was dedicated to achieving the best result I could and, as
I mentioned, I had time.
I started by reading several books, which are now somewhat out of
date, and quickly progressed to every piece of free information
that I could find on-line about website optimization. My goal was
to spend as little money as possible but get the highest result
in the engines that I could manage. Some of the things I did included
the following: I carefully chose keywords and other metatags to
alert the web crawlers of my page contents, I reinforced those keywords
on the pages themselves through the use of natural language, and
I made pages optimized for the web crawlers so that they could find
all my links and pages. Then, I started to advertise my pages. I
posted links every place I could think of, even some that might
not have always been all that related to my business. Finally, I
submitted my pages to the search engines. All of the search engines!
In fact, I submitted them on a regular basis until I was listed.
Of course, this process took months to accomplish, but it paid off!
By the Fall of 2000, I was on the first page of the Google rankings
for the search terms "CNE Resume". But, I wasn't at the
number one spot, so I looked for more ways to increase my rank.
One way, I found, was to join webrings. So, I found a ring that
was for CNEs with their resumes on the web. Unfortunately, there
was something wrong with that ring and I could never actually join.
I think the original owner found a job and didn't feel like they
needed to promote their resume any more and, therefore, abandoned
the ring. So, I made my own webring, the
CNE Resume Webring. It's not a very big ring, which surprises
me, frankly, but it helped. By the Spring of 2001, I was the number
one hit on a Google search for "CNE Resume"!
Flash forward, now, to the first week of June in 2004. I have been
telling people to simply do a search on Google for "CNE Resume"
and click "I'm feeling lucky" to find my site for literally
years now. But, I still check it once in awhile, just to make sure.
Guess what I found? Yep, I was the victim of Googlespamming! Some
"marketer", and I use the term very, very loosely, had
snaked my home
page and resume.
He gutted the page, keeping only the keywords and other meta tags,
and transformed them into a horror of unethical behavior. He had
used all my hard work for his own capital gains! When I found his
page, it was titled with "Jim Hoffman's CNE Resume" in
the meta tags, but read:
Backup
backup-freeware.net
At the top and, of course, was at his site, which was backup-freeware.net.
He had a similar page at free-backup-software.net. Notice that I don't
provide him links! He also had illegally reproduced the graphic on
my home
page which my
ex-wife made and for which she has the copyright. In fact, if you
visit the page, you can clearly see the copyright information on the
image! Furthermore, the page had nothing to do with resumes or Certified
Novell Engineers (CNEs) at all! The main body of the page, that wasn't
an advertisement, a link, or content stolen from me, said:
Backup Research
Ever wonder how to gather together all the best information
about "backup" from the web? Well, we did some research and pulled
out the top 600 searches on the subject then we compiled data from
the best websites on each keyword phrase. The results were very
interesting.
We started with this keyword cluster (determined by old-fashioned
brain-storming): backup, online backup, backup software, laptop
backup, tape backup, dvd backup, data recovery, nat storage, remote
storage, veritas, ftp storage, lan storage, network storage
We sorted the results under the main keywords actually used
by people searching. Scan through the list, if you see a keyword
you would like to search on, click it to see information about the
top sites in that area.
The thing that really got me was the following statement at the
bottom of his page:
backup-freeware.net domain and site content Copyright © 2003-2004
Trademarks in "backup-freeware.net" pages retained by their respective
owners. All non-article content in "backup-freeware.net" is original.
Text of "backup-freeware.net" and artwork may not be duplicated
without written consent of the author. Illegal copying of "backup-freeware.net"
content or artwork will be prosecuted to the full extent of the
law.
Isn't that a scream? After stealing graphics and content from my
site, he has the audacity to threaten anyone who might do the same
to him!
Well, the first thing I did was get really, really mad! Then, I
went to my blog, Diary
of a Network Geek, and ranted about it. Then, after I had a
chance to calm down, I thought about my options. First, this "person"
had clearly violated U.S. Copyright law by duplicating my
ex-wife's artwork without permission and stealing significant portions
of my
own
pages.
So, I sent him a "Cease and Desist" e-mail. He said that
he would stop reposting our work, which was awfully nice of him
considering that doing so in the first place was breaking the law.
Then, however, he had the temerity to tell me in that e-mail that
I would come to regret asking him to take away the link! His claim
was, of course, that his page was ranked so much higher than mine
in Google that he was actually driving traffic to my page! I pretty
much laughed that off, considering that he had gone so far as to
break the law to try and capitalize on my own success at ranking
my pages in the search engines.
So, what can you do to combat Googlespamming?
A couple of things.
First, you can complain to Goole when you get inappropriate pages
in your search. When you do a search, at the bottom of the first
page, there is a link that is labelled "Dissatisfied?
Help us improve". If you click on that link, you'll be
taken to a feedback page that's specific to your search.
Second, you can Report
a Spam Result directly to Google. I really encourage everyone
to do just that. I think this is a huge problem that Google really
cares about and wants to address.
Third, you can complain to marketers who use this very unethical
and deceptive practice.
I hope that you were brought to this page via my aggressive re-marketing
campaign to regain my lost Googlerank and not because you had personal
problems with Googlespamming. However, if you have been the victim
of a nasty Googlespammer, take heart. You can fight back. Indeed,
you must fight back! We cannot allow these unethical "business"
people to continue to manipulate the system for their own financial
gain.
Thank you for your attention.
Jim Hoffman, CNE, CompTIA Linux+
Owner/Operator of Ryumaou.com,
Ryumaou.net,
Ryumaou.org,
HavePalmWillTravel.com,
HavePalmWillTravel.net,
HavePalmWillTravel.org
and Fantasist.net
Update:
As of 6-14-2004, I'm the number one hit again! That " Report
a Spam Result" link on Google must really work! Unfortunately,
my ex-wife tells me that there are still people taking advantage of
my hard work. So, obviously, this is going to be an on-going process.
Second Update:
Well, it's been about two months since The Incident and I'm still
the number one hit for "CNE Resume" on Google. But, I
still check on our pal the Googlespammer every now and then. He
doesn't seem to be pursuing his old "marketing plan",
as far as I can tell. At least, I don't seem to show up in conjunction
with his site on Google anymore. And, what's more, neither do the
other victims of this particular Googlespammer. Of course, the fact
that I alerted several of the more well-known victims to his dark
deed may have helped. You know, folks like the webmaster over at
Forbes and Novell and Computer Associates. Not to mention Network
Computing Magazine and Hewlett-Packard. I would imagine that their
legal departments had a word or three with the lad and got things
straightened out.
The funny thing is, when this all came down, he sent me an e-mail
that said, among other things,
"Obviously you are just beginning to learn the game of webmastering.
I suggest that (after you struggle for six months or so to get a
little traffic and learn the ropes of linking) you then take a moment
to remember the day when you wrote to the webmaster of a PR8 site
insisting that he remove links to your website. You will have a
good laugh."
Well, I'm pretty sure that I'm having the last laugh, since
the last time I checked his pages were all pagerank 0 and mine were
all pagerank 3 or 4. Gee, I guess he didn't understand how searchengines,
or the Internet, really worked after all! If he had, he would have
realized that a Network Geek would have worked twice as hard to
beat him at this game than I did to get the top spot in the first
place!! So, if there's a lesson to be learned here, it's this: Take
it from your Uncle Jim, kids, don't mess around with professional
geeks that have time on their hands and a stubborn, mean streak
a mile wide. It just doesn't pay.
(Since you made it this far, why not look at my
resume or my
blog?)
© June 2004 by J. K. Hoffman, All Rights Reserved
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