TypePad Marketing
The folks at WordPress better wake up and take notice.
So, you probably know by now that I run this blog via WordPress. And, in the past, I’ve recommended the free blogging service provided by WordPress.com. Well, while installing software on a new PC I’d put together at work today, I saw the screen to pictured here. If you click the link and take a closer look at the screen, you’ll see an option to install a three month TypePad account. TypePad, like WordPress.com, has both free and paid accounts. So, this would give someone three months of the paid TypePad service.
I don’t know what this cost the folks at SixApart, who own TypePad, but this is some damn clever marketing, in my opinion. If this is included with every Intel motherboard sold… Well, let’s just say that I think it would get a lot of people trying this service and starting a paid account. It’s like Microsoft giving schools huge rebates and offering student editions for cheap to make sure that their software is what the fresh crop of workers are trained to use. It’s good marketing. At least, it sure seems to have worked well for Microsoft.
WordPress, are you watching this?
Actually Typepad does not have a free option so that is probably why they are trying to get people to give them a try. I’ve been a Typepad user for a long time. I’ve tried WordPress when I’ve tinkered around with new blog ideas, but I always end up back at Typepad. I guess they got their hooks in me. 🙂
Comment by laanba — 6/28/2008 @ 11:10 pm
Ah-ha! They used to have a free option, as I recall, to get you started. I don’t remember what the motivation was to get the paid account instead, though… Well, at any rate, I sure found it interesting that they’d gone with someone so big to market their service.
Comment by the Network Geek — 6/29/2008 @ 7:53 am