Everything Is Sales
I work in IT because I didn’t want to do sales.
The only problem is, everything is sales.
Even though my degree is in Marketing and my very early career included a commission sales job that was so profitable for me I was able to write a check for my first used car, I prefer to work with technology. In college, I actually took classes in sales and salesmanship. My father, who was an inveterate salesman by both nature and trade, always used to tell me that everyone sells and everything is sales. I decided to follow a different career path, though, when I saw what a good salesperson had to do on a daily basis. I’m pretty self-directed, but even the best salesperson deals with more rejection in a day than I probably handle in more than a month. But, that doesn’t mean that I haven’t, ultimately, embraced the reality that everything is sales and I’m selling, one way or another, every day of my life. The thing is, so is everyone reading this, whether they realize it or not.
Don’t believe me? I’ll prove it.
Any time in the past month, have you had to convince anyone that your plan for whatever you’re working on at the office is better than someone else’s? Maybe you’ve tried to convince someone that your restaurant choice is better than theirs? Those are both selling. The thing that people who haven’t done it don’t understand about sales is that you don’t sell products. You sell the idea that your product is the right product for the customer. Or, in my line of work, I sell the whatever idea I have about how things should work in an IT Department, or how IT can solve a business problem and how I’m the right person to implement that idea. Am I successful every time? Of course not, but I am selling every time I step up to pitch a project or procedure to my direct supervisor, my peers or other stakeholders in my company. And, the better I am at selling my ideas, the more work I get to do and the more interesting that work is to me. After all, given the choice, I’d much rather work on things that I think matter, are important or that teach me something new. Before I can do that, though, I have to sell my manager on the idea.
The other thing to keep in mind about selling, though, is that high-pressure sales doesn’t really work. There are still dedicated salespeople who will try those techniques, but that time, thankfully, has passed. All my training and experience has taught me that the single best way to sell, whether insurance or technology or patio furniture, is to sell the customer, or manager, on how I can solve their problem, whatever that may be. That, of course, means I have to talk to the person I’m selling to and find out what their needs are so I can show them how whatever I have will help. And, on the rare occasion that I don’t have something to sell them to fix their problem, I have to be smart and honest enough to acknowledge that and move on, or point them toward someone who can solve their problem, if I can.
Selling is one of the most challenging activities in my work day. In retrospect, even though I work in IT Infrastructure, I’m glad I have the experience and training of a salesperson. It turns out that my Dad was right after all; everything is sales!
This post originally appeared on my LinkedIn profile.
