Card Sharp
Or, what’s that in your pocket?
Do you like your business card? I have them, but I hardly use them. I am, after all, far more than my job. Seriously, I’m the only person in my company who does what I do and I don’t have much reason to talk to customers, really, so the people I deal with already know me. There’s not much call for me to pass out business cards. And, in social settings, well, I really am more than my job, you know? Besides, my personal information isn’t on those business cards adn, really, that is what I generally want to pass out to people in non-business settings. My cell phone number, how to get to my website or my Flickr photostream, my personal e-mail address. I always thought that having a “personal” business card was the way to go for that stuff, but, frankly, there weren’t a lot of options.
Well, the other day, I stumbled across The Gentleman’s Guide to the Calling Card at the Art of Manliness blog, and the idea reignighted my interest in such archaic devices. And, of course, it occurred to me that with the modern calling card, I had something else, too. A digital marketing tool on a one-by-two card. So, I started poking around a bit and found BusinessCards24.com – Unique Business Cards. If you’re looking for inspiration, that’s the place to go. The problem is, if you want to stand out, you’ve got to do something more than just the cheapie, microperf, inkjet business cards, you have to go somewhere like Overnight Prints.
But, those are still just adapted business cards, aren’t they? Well, you can try something more specifically designed for non-business use: Pleasure Cards. I remember reading about them a couple of years ago. They’ve got lots of styles to choose from and, if you’re a designer, they even let you do your own custom cards. But, of course, I’m not a designer. I am, however, a bit of a photographer. For guys like me, there’s MOO.com. They let you take pictures from your Flickr photostream and make them into cards, or mini-cards. In fact, I’ve got some on order now for giving people when I take their picture, so when they arrive, I’ll probably post pictures. I figure it’ll give them a way to get in touch with me and see any shots I might have taken of them, either by cell phone or by e-mail. Also, it kind of identifies me as a photographer. Somehow, having a business card, or something similar, legitimizes me to people, I think. They look sharp, too.
