Diary of a Network Geek

Search engine marketing for job search?

Sure, why not?
I mean, that is why I started this blog ten years ago.  I guess I’m a little ahead of the curve, though, because Channel Insider just recently ran a story listing 17 tips for using SEO and social media to get the IT job you really want.  Mostly, they’re good tips, too, though for anyone who’s internet savvy at all, they’re also mostly common sense.  In fact, I think most real, good search engine optimization is just plain common sense.  Granted, I may be biased because of what I do and how I spend my free time, but, still, it’s not rocket science, you know?

I’ll grant you, this blog has wandered away from my original purpose a bit, but I still talk about technology and some of the things I do at work.  Initially, I started do this so I could drop buzzwords on my page, like “networking” and Certified Novell Engineer”, with normal language to lure in the search engines.  It was easy, really, all I had to do was bore people with detailed descriptions of the IT stuff I did all week long.  Then, because that gets boring fast, I started to occasionally pepper those entries with more colorful personal anecdotes.  Not too colorful, though!

One of the best tips is, to me, one of the most obvious, too.
Be careful what you post.  People seem to quickly forget that the search engines find everything.  Every drunken picture you post or every off-color joke or skeevy thing you share on Facebook or Twitter or anywhere else eventually will get traced back to you.  Count on it.  So, be careful to share only the important information and just the details that relate to the image you want to project to get that job.  Treat the whole exercise as an extended digital job interview and put your best foot forward.

Oh, also?  Be honest.  Don’t over-share, but don’t lie either.  The other thing you can count on is that every lie you tell on-line will eventually be found out.

Other than that, though, the real secret is to just provide good content that people want to read.  That, by its very nature, will include all the SEO keywords that you’ll need and give you all the right kinds of links, and, most importantly of all, the right kinds of readers.
Trust me.  I’m telling you this as a guy who once got a call from another city from someone looking for a Novell consultant and was hoping I could help.  Why?  Because I was the number one hit for CNE on Google and they could get to me, but they couldn’t find similar help from Novell themselves.  So, yeah, I do know what I’m talking about and it really does work.  Just do the foot-work, and be patient while the rest happens.  It will.
Trust me.

Oh, God, help me, I’m writing about Facebook.

Yeah, so I’m all up in that Facebook stuff and the average Facebook profile picture is terrible, especially mine. Here’s a link to something you can do about that.  Maybe I’ll even update my Facebook profile pic when I get a couple minutes to rub together!

It sounds corny, like a line from a Country song, but it’s true.

If I were a superstitious man, I’d be a little worried about the fact that my last two relationships have driven women from the state.  Thankfully, I’m not.  Actually, in a way, it’s convenient.  After all, I never have to worry about accidentally bumping into one of them while I’m out and about.  That’s comforting, in a strange way.
But, I was more or less friendly with the most recent one after the breakup.  Obviously, I’m not talking about the Queen of the Damned here.  And, no, it’s not that I miss the home-made, from scratch, mind you, apple pie.  Oh, I do miss it, but that’s not the point!  With that one, I’d sort of hoped I could finally have one ex-girlfriend that I actually was on speaking terms with and not some kind of blood feud.  (And, yes, I was talking about the Queen of the Damned there, in case she’s reading this.)

So, if you’re reading this, sweet, adorable, Super-Fancy-Dog-Cookie-Business-Owner-Girl-Who-Baked-Me-That-Wonderful-Apple-Pie, know that when I sent that friend request on Facebook, it wasn’t with the hope of a booty-call.  No, it wasn’t even in hopes of getting an other delicious pie out of you.  Rather, it was about having one person who had been in a relationship with me that didn’t spit and curse me under her breath when she heard my name now that it’s over.  It was about a little hope for me as a human-being, that maybe, just maybe, someone, somewhere has a fond memory or two of me.
(Okay, it also may have been a little about the pie.  But, c’mon, that was fantastic pie and it had stars and big bits of raw sugar all over the top of it!)

And, if any of my other exes find me through this blog post, just assume I miss you terribly, too, and I’d send you a friend request on Facebook if I knew you were there.
You can trust me on that.
Honest.

Advice from your Uncle Jim:
"Millions long for immortality who don't know what to do with themselves on a rainy Sunday afternoon."
   --Susan Ertz