Diary of a Network Geek

Okay, a bit more than a word…

“Content is king”, they used to say. The idea was if you wrote enough compelling material for your blog or website, then the readers, and search engines, couldn’t help but find you and rank you well. Sounds like a great idea, right? Then why do so many people write such bad content?

I don’t know either.
What I do know is that everyone and their brother have an idea about how to write good, compelling content for your blog or website. Take SEO Book, for instance, who ran a post about writing better blog posts back in December of 2008. They, in turn, referenced Seth Godin and a book titled [amazon_link id=”0060891548″ target=”_blank” ]On Writing Well[/amazon_link].
Now, I’ll grant you, I tend to share links to other resources, offering an opinion about them usually, but not as much original content as I’d like.  But, still, I think that even those posts are written reasonably well.  And, I think it’s worth taking the time, even on a blog, to write well.  Not to improve my rankings in search engines, but because writing well, communicating clearly, is a worthy pursuit.  It may not always be obvious here, but I actually worked quite hard to become a competent writer well beyond things like English class in high school.  One way or another, I’ve written for years and take pride in my ability to write clearly, concisely and in an entertaining manner.

You see, the thing is, as much as we love video and photos and graphics and the like, in the end, we use words to actually communicate.
The next time you’re driving down the street in whatever town you live, notice how many signs have writing on them.  Or, better yet, notice how many signs are, in fact, themselves, writing.  Words, and writing, is still the medium we use to express ourselves, even on the web.  How we write is an expression of how we think.  Writing well is an essential skill that displays our intelligence and our education.  Writing poorly, with sloppy grammar and with “text message” abbreviations, subtly tells people that we are not as smart as we claim to be, and not to be trusted or believed.  Writing well, on the other hand, assures our reader that we are smart, trustworthy and competent enough to be relied upon.  Our writing, especially on the internet, can be, as they say at Google and Wikipedia, considered “authoritative”.
I have argued with people via e-mail and comments who, when they found themselves in metaphorical quicksand, insisted that they would argue circles around me in person.  I questioned how that would be possible if they couldn’t write sufficiently to defend their position when they had all the time they needed to consider the argument at hand and edit their work before replying.

Which brings me to the real point of this little screed; editing and revision.
I know the web is a fast and furious place and that fresh content is the most important thing, but, I do think we have the time to edit and revise articles, even short ones, before making them public.  And, we can all use spellcheck now.  In fact, the version of WordPress that I’m currently running has spellcheck and grammar check built into it.  I would think more people would take advantage of this feature, as well as the ability to save posts in a draft format for later review before posting.
Granted, not every post is going to garner that sort of care and attention, but shouldn’t more of them get it rather than less?  If we are our words on the internet, shouldn’t we care more how we sound and what we say?  I think so.

I think it’s worth writing fewer words, or even writing fewer entire posts, so that a certain minimal attention may be paid to the content and style.
In short, I think if it’s worth saying, then it’s worth saying well.

Advice from your Uncle Jim:
"The weakness of men is their facade of strength; the strength of women is their facade of weakness."
   --Warren Farrell

Dearest Search Engine Optimization Experts:

Please stop e-mailing me unsolicited requests to “help” me with my search engine placement.  You found me via a search engine, because I’m damn good at SEO, so I don’t really need your help.  Nor do I want your “help” cluttering up my blog with scripted, canned, generic posts written, no doubt, by starving college students and/or starving IT workers displaced by the economy.  Nothing against them, or your services, I’m sure both are brilliant, but this is kind of what I do.  Also?  It’s kind of how you found me in the first place.  So, you know, logic dictates that if you could find me to fill my inbox with unsolicited advertising, then people who actually matter to me can find me, too.

I understand that I’m not really your regular market, so maybe you were trying something new with me.  Well, please, stop.  It’s not working.  I don’t want to hear from you or know about you or have to delete your pitch for whatever internet snake oil you’re selling today.  Really.  I don’t need it and I’m not buying.

So, really, thanks for thinking of me, but, please, go away.
I don’t need advice about adding keywords to my titles or headers or what metatags I should include in my code.  I don’t really need someone to write articles designed to pump up my Google juice.  I can do that myself.  All of that.  (Also?  Metatags haven’t mattered for years now.  Honest.)
Anyway, your offer was very nice, and what little bit I read seemed well written enough, but, honestly, no thanks.  I’ll just stick to what works, what helped you and your snake-oil-selling brethren to find me in the first place: I’ll just write relevant articles and continue to produce the personalized content that only I can produce.

Thanks!

(P.S.  Also?  No, I don’t want to make extra money writing for you and your internet snake oil business!  Now, stop sending me the damn email!)

No, not a flu that your synthetic humanoid might catch.

Virus writers target operating systems with a large installed user base.  There’s nothing controversial or even particularly interesting about that statement.  It’s a generally accepted concept based on observation, if not actual hard facts.  For a long time, that’s why there were so many viral attacks on Windows.  Windows enjoyed the greatest market penetration, so Windows users had to put up with the most frequent attempts to penetrate their machines.
But, that’s changing as the distribution of operating systems changes.  Android, in various forms and flavors, is now the most installed operating system.  Yeah, that’s right, someone has been writing viruses (virii ?) that attack your Android phone.

I’ve seen two new stories about this today.  One from a Houston local tech celebrity, Dwight Silverman over at the Houston Chronicle, and elsewhere, both talking about a new Android Trojan that can actually record your voice conversations.
One of the things that people like about Android is that it can load software from places other than a restricted, safe, controlled marketplace, but, that’s also one of the liabilities.  Apparently, the malware takes advantage of that ability to load itself onto your phone’s SIM chip and force the phone to record conversations to the chip then, optionally, upload those recordings to a server, presumably controlled by an attacker.  It’s somewhat unclear how that process would be initiated, but the simple fact that it can do it at all is chilling to me.  Also unclear from the articles was whether or not this has been spotted in the wild.
Hopefully, not yet.

So, here’s another warning for you.  Your devices, of any kind, are not safe.  Not ever.  If you have them powered on and they can connect to a network, even if you think they aren’t, you may still be vulnerable.  The Internet, in all its forms, is a wild and wooly and dangerous place.
Be careful out there, people.

Regular readers may be familiar with my photography obsession.

A number of years ago, I spent some money I’d hoarded on an entry-level Canon DSLR, instead of some medical bills.
I’ll be honest, sometimes I worry that I should have spent the money on the medical bills, but, my shots are getting better.  I take great comfort in the idea that it’s the photographer, not the camera, that takes the photo.  Mostly because the majority of my gear is, well, let’s just say, not “top flight” and leave it at that.  But, still, if my camera were stolen, I’d be quite devastated and I’d want to find it again.  Well, that’s where the Stolen Camera Finder comes in.

First, you should know that this is NOT something you install on your camera.  Nor is it some kind of insurance.  Rather, it’s a webpage.  And, it’s free.
Here’s how it works: You get a photograph which you which you took with missing camera.  You take that photo to the website I linked to above and drop it on the target, per the instructions.  Then, the website does a search, based on the metadata from you photo, which includes the serial number of your camera, to find all the photos it can which match the starting photo.  If, or when, it finds photos posted by someone else that have the same serial number embedded in them as your source photo, it shows you the sites.  You can then go track down the person who used your stolen camera to make some of those terrible Facebook photos, or, I guess now, Google+ photos.

How you handle it after that is up to you.
All that matters is that Stolen Camera Finder helps you find your camera.

Okay, maybe not the “funnest” Friday Fun link I’ve ever posted, but, still, helpful if you’ve had a camera get stolen!

No, not a cad program by the flat-pack king.

Rather cad files of 21 of IKEA’s designs.  Yep, now you can suck those ubiquitous IKEA designs right into your high-end architect’s cad program and use them to design your house.  ‘Cause, you know, after paying for an architect in this economy, how much money are you going to have left over for fancy furniture?

No, seriously, I just thought it was fun that someone had made cad drawings of IKEA stuff in 3D so you can use it to lay out your house or apartment.  The files are actually in Google Sketchup format, for guys like me who are always trying to do more with less, especially less expensive software!

Good morning, Spammers, this quick note is just for you:

In response to your many SPAM comments and e-mails, no, we cannot exchange links.  I do not care to support your website that has nothing at all to do with anything I’m remotely interested in.  What’s more, I think you spammy, bottom-feeding, marketers of the lowest-common-denominator are the scourge of the internet and should be beaten.  Regularly.  When I link to a website, it’s either because I’ve used their product and liked it, it’s something I think is cool, or it’s run by a friend.  Anything else that is linked to from this website is part of one of the advertising programs that help pay for it.  It’s not free, and I found them.  They didn’t spam me with links and requests based on the fact that I rank well in Google.

So, no, I won’t participate in some random link-exchange with you, you parasites, and your anonymous, automated e-mails and comments will be deleted.

Thanks for asking!

Search engine marketing for job search?

Sure, why not?
I mean, that is why I started this blog ten years ago.  I guess I’m a little ahead of the curve, though, because Channel Insider just recently ran a story listing 17 tips for using SEO and social media to get the IT job you really want.  Mostly, they’re good tips, too, though for anyone who’s internet savvy at all, they’re also mostly common sense.  In fact, I think most real, good search engine optimization is just plain common sense.  Granted, I may be biased because of what I do and how I spend my free time, but, still, it’s not rocket science, you know?

I’ll grant you, this blog has wandered away from my original purpose a bit, but I still talk about technology and some of the things I do at work.  Initially, I started do this so I could drop buzzwords on my page, like “networking” and Certified Novell Engineer”, with normal language to lure in the search engines.  It was easy, really, all I had to do was bore people with detailed descriptions of the IT stuff I did all week long.  Then, because that gets boring fast, I started to occasionally pepper those entries with more colorful personal anecdotes.  Not too colorful, though!

One of the best tips is, to me, one of the most obvious, too.
Be careful what you post.  People seem to quickly forget that the search engines find everything.  Every drunken picture you post or every off-color joke or skeevy thing you share on Facebook or Twitter or anywhere else eventually will get traced back to you.  Count on it.  So, be careful to share only the important information and just the details that relate to the image you want to project to get that job.  Treat the whole exercise as an extended digital job interview and put your best foot forward.

Oh, also?  Be honest.  Don’t over-share, but don’t lie either.  The other thing you can count on is that every lie you tell on-line will eventually be found out.

Other than that, though, the real secret is to just provide good content that people want to read.  That, by its very nature, will include all the SEO keywords that you’ll need and give you all the right kinds of links, and, most importantly of all, the right kinds of readers.
Trust me.  I’m telling you this as a guy who once got a call from another city from someone looking for a Novell consultant and was hoping I could help.  Why?  Because I was the number one hit for CNE on Google and they could get to me, but they couldn’t find similar help from Novell themselves.  So, yeah, I do know what I’m talking about and it really does work.  Just do the foot-work, and be patient while the rest happens.  It will.
Trust me.

Yesterday marked this blog’s ten year anniversary.

In ten years, I’ve made more than 1,700 posts and had more than 1,900 comments, many of those from years when I blogged almost every day.  But, it was ten years ago when I uploaded my first entry. I edited it in a text editor of some kind, probably Notepad, and used FTP to push it up to the server. That was back in the days before blogging software and when most of us still called them journals or diaries. I started doing it to try and game the search engines. Mostly, it worked, I think, since the majority of my readers have found me via a search of some kind.

Since that first entry, a lot has changed.
I’ve been through two different kinds of blogging software. After months of doing it by hand, I converted to Moveable Type. I used that for several years, until the Time of the Troubles, when there was a big fuss over how Moveable Type was going to charge for previously free software, even after promising to keep it free forever. Like most converts, I changed over to WordPress, which I still use today. Moveable Type does have a free version, but, frankly, after learning how easy it was to style and customize WordPress, I can’t imagine moving back. Not to mention how much easier it is to make plugins for WordPress. Frankly, I love it.
Ten years ago, I did quite a few entries from the road via my old Palm IIIc with a folding keyboard. I typed them up and then synced that with my PC and pushed the entries from there. That old IIIc doesn’t hold a charge too well any more, but I’m still using the same PC I was ten years ago. Of course, I’ve added a much newer laptop, several other machines, and an iPhone to my technological stable since then. In fact, I was a beta tester for the new iPhone WordPress app!

A lot of other things have changed, too.
For one thing, I married and subsequently divorced the woman I was living with at the time. I’ve changed jobs, count it, five times, finally staying at my current company for about five years. I survived cancer. But, ironically, after several ups and downs with weight, I’m probably in better shape now than I was ten years ago!
Sure, I’d have liked to had a few more dates in the past ten years, but, I think I’ve done okay considering the divorce, not to mention the less than stellar marriage and, you know, the cheating death and all.  You’d be surprised how tired you get dodging the Grim Reaper!

I’ve upgraded my Novell certification at least once in that time as well as added a Linux certification.  My original plan of using this blog to boost my rankings in the search engines has largely paid off, as I’m consistently the number one or number two hit on Google for the search term “network geek”.
In that time, I’ve taught myself Perl, which is a scripting/programming language that’s been called the “duct tape of the Internet”.  In fact, as of this post, I’m a Level 8 PerlMonk.  (It’s a geek thing.) I’ve also gotten reasonably proficient at PHP, since that’s the technology which makes WordPress go.  At least, I’ve gotten good enough to write a few simple plugins and even a rough theme.  Frankly, I hope to do more of that soon, too.

I’ve taken up photography since starting this blog, too, and I think I’ve gotten fairly good at it.  Naturally, there’s room for improvement, as I’ve only been doing it for about two years, but, still, it’s something I’ve wanted to do for a long, long time.  I’m not very artistically skilled, but photography lets me tap into that in a less intimidating way.  I suppose, in a way, so does my obsession with blog themes and logo design.

And, of course, I’ve started several other blogs or websites in the ten years that I’ve had this blog.  But, don’t worry, those sites have been languishing just as badly as this one has the past several months.  It’s not that I haven’t wanted to write, or even had things to write about, but I’ve just been too busy to sit down and do it.
Though, I do have to admit, part of that sort of writer’s block has been about my audience.  I mean, if you hit that search function over in the sidebar, you can get pretty interesting access to my life for the past ten years.  Oh, sure, not everything makes it into the blog, but I’ve been pretty candid posting here.  I try to keep it clean, mostly, and nothing that would embarrass my mother, but, I have been honest enough to shock a few friends.  So, if there’s something you want to know about me, just search for it.  You may be surprised what you find here!

So, wow.
It’s been an interesting experience blogging for the past ten years.  I started before the trend was as huge as it was and kept on even when the shine had worn off for many.  I can say for sure that I didn’t anticipate many of the twists and turns this blog took over the past ten years, much less my life, but it has been an interesting ride.  Many of you have been with me for quite some time now and I appreciate you reading along with me here.
I don’t know what the next ten years will bring here, or elsewhere in life, but I do hope you’d come along for the ride.  I’m sure it will be as big a surprise to me as it is to you!

“Never forget anything again.”

That’s the claim that they make on the Remindd website.  Honestly, this may be an idea that’s come and gone with smart phones and Google and all, but, it’s still worth mentioning.  Okay, mainly, I’m mentioning it because it’s free, on the web, and automated.

Also?  Today, someone I know is going to want to remember this date.  Later today, I’ll be putting on a monkey suit and standing up at someone’s wedding.  Hopefully, it’ll be a day to remember, not a day they try to forget!

No, I’m not going to write an article about the guy who saved his own life in Haiti with an iPhone app.

Because, frankly, everyone’s been talking about that already.
No, in this case, what I’m about to ramble about is the news that Amazon is opening the Kindle for developers.  Now, this might not sound like a big deal, but I think it is.  Here’s why…

First, this is a low-power, always-connected computer.  Oh, don’t kid yourself into thinking this is just a “reader”.  What’s under the hood is basically a small computer.   Now, I’m not sure what the operating system is, but I know, for instance, that the Nook is rumored to be based on Android.  Regardless, it’s a basic tablet that can connect to the web.  That, frankly, opens up some real possibilities.
I can see, as an example, a tech like me carrying around a virtual “stack” of manuals in ebook form, while still being able to use the device to troubleshoot problems, like pinging IP interfaces or hitting the web to Google for answers to problems.
But, compare it to, say, the iPhone which has a Kindle app.  And, a Barnes and Noble Reader app.  And, frankly, as my friends are probably tired of hearing me say, an app for everything.  It’s like carrying magic around in your pocket!  (Which does, in fact, sound a little dirty when you say it out loud.)  So, they sort of have to do this, just to keep up.

Secondly, this will definitely up the ante for everyone else’s device.  There were a lot of new ebook readers out at CES this year and I’ve heard a lot of buzz over the past year about how “everyone” is coming out with a new reader.  Again, I reference the Nook, but also the Sony entry and others.  So, now, people will be thinking about all the ways that a tablet will be more useful.
Now, don’t get me wrong, ereaders are great and all, but, honestly, I think there’s more of a market for an easy-to-use device that can do a whole lot more than just display books.  Again, I reference my own experience with the iPhone.  Sure, having a phone that can get your e-mail and handle your schedule is great, but a real smart phone is an animal of an entirely different stripe.  My iPhone enables me to do a whole range of things from check for movie times to checking the weather to checking my checking account to handling my schedule and calendar to, yes, remote access to my servers.  And, it has the ability to read ebooks.  Now, why would I want a single-purpose reader?

And, finally, the biggest, best reason this is important is because Apple has announced their new tablet device, the iPad.  Of course, the iPad is a whole lot more than a simple ebook reader, and not just because it has an after-market for accessories already, either.  So, now, with two app stores for two devices, we will hopefully have competition which will drive improvement in all these devices and give us, the consumer, the best device possible.  At least, in theory.

Personally, after my experience with the iPhone, I’m hoping that the iPad adds some more service and drops in price significantly over the next couple years.  Then, I’ll probably skip the Kindle all together and get an iPad, generation 3.  (Yeah, I’ll probably skip generation 2, as well, due to pricing and budgets.)
Personally, I look forward to our new Apple overlords!  (Not really, but they do design some great products!)