More Thoughts on Guerilla Marketing
So, I’m still thinking about ways to market my blogs.
Well, not just my blogs, but my entire suite of websites, blogs and digital identities. I have ideas, naturally, and I’ve already shared some of the ideas that I’ve tried. I’ll keep working on those and on ways to measure the effectiveness of those methods. But, I also need to think of different ways to market my digital self, or selves.
Toward that end, I’ve done a little cheap, on-line research.
For starters, there was a Wired article on all this. Quite possibly, that article is how this all got wedged in my consciousness. I mean, I read Wired obsessively and always try to check out any on-line article from Wired online.
In any case, the main gist of the article is to think outside the box. Especially, when it comes to different ways to get your message, or in this case, website, in front of an audience that might not otherwise see it.
Then, following a link from there, I found an article at Forbes that goes into more details on those other ideas. It’s really a compliment to the Wired article, but, still, it has value.
So, my thought, in general, is this: Get the word out about your blog in places that aren’t obvious. “Not obvious” may be different for different blogs, or websites, but I suggest going beyond the digital world and exploring other possibilities. In a digital sense, though, try to get the site listed in places that are related to your topic, but in a peripheral way. If you write about mostly technical things, like I do, then also get your blog listed in places that talk about all the things you write about besides technical subjects.
But, in essence, when looking for places to advertise your blog, think beyond the usual and way, way outside the box.
Advice from your Uncle Jim:
"Hating people is like burning down your house to get rid of a rat."
--Harry Emerson Fosdick
